annarock.blogg.se

1. #ANALYZE TRENDING NEWS FACEBOOK HOW TO#
2. #ANALYZE TRENDING NEWS FACEBOOK MANUAL#
3. #ANALYZE TRENDING NEWS FACEBOOK DOWNLOAD#

Once you’ve gathered all your data, it’s time to dive into the numbers.

Once you have all the data in front of you, it’s time to dive deep into your Facebook analysis. In Sprout, after you sign up and connect your Facebook account, you’re going to access the Facebook Pages Report. Video Data displays your key video metrics like the number of views: unique, paid and organic.Post Data provides metrics for post reach and impressions.Page Data shows you key page metrics for engagement, like sources and audience details.

There will be a popup showing three kinds of data types you can export: page data, post data and video data.

#ANALYZE TRENDING NEWS FACEBOOK DOWNLOAD#

If you’d like to download the data to analyze or manipulate it off the Facebook platform, click on the Overview tab, then on Export Data. The default data range displayed on Facebook Insights is 28 days, but you can toggle this to fit your needs. In this step, you’re going to pull data on your brand through Facebook Insights or Sprout Social.Īccessing Facebook Insights is simple: just go to the Facebook Page Manager and click Insights. Now that you have some benchmarks and an idea of what your competition is doing, it’s time for some self-reflection. You can view impressions-both paid and organic-and see reactions, comments and shares for each post. This report also shows you what type of content you’ve published, your three top-performing posts and engagement for each post. See how often you’ve been publishing Facebook posts with Sprout’s Facebook Pages Report. You can also view competitive averages for messages sent and received, and per-post engagements. Using Sprout’s Facebook Competitors Report, you can see how your audience growth compares to that of your competitors. This data will help you to benchmark your efforts against competitors and may provide some motivation to renew your campaigns on the platform.įew things are more motivating than the numbers of your competition staring you in the face. Perhaps the most useful aspect of the analysis is the message volume chart that includes overall posting volume, a breakdown of post types, total engagement and engagement per post. This report shares audience growth numbers, so you can track fan count by day and message volume to see how active the competition is on Facebook. But with Sprout Social, users have access to our Facebook Competitors Report.

#ANALYZE TRENDING NEWS FACEBOOK MANUAL#

Manual competitor analysis is a tedious process. Gather information about them, including the social networks they use, the size of their following, how often they post and what their engagement numbers are like.Choose the top 3-5 competitors to benchmark your efforts against.Once you’ve identified your top competitors: Check out the other brands your audience follows on social media and note the most similar to your company. If your business is not local, you can use search terms that best describe your industry. Use Google to search for key phrases relating to what you do. If you’re not sure who’s your competition, here are a few strategies to incorporate during your research: Find Your Competitorsįor this part of your Facebook analysis, there are three kinds of posts that you’ll want to scrutinize for insights: posts related to your industry, your competitors’ posts and your own posts. The Facebook Insights data attached to your Facebook Business Page will provide you with a wealth of information, but it’s a good idea to start your Facebook analysis by looking at your competitors.

#ANALYZE TRENDING NEWS FACEBOOK HOW TO#

In this section, we’ll walk through a 6-step process you can use to analyze Facebook page data and competitors along with how to use those insights to improve channel performance. How to interpret your Facebook analytics data